Thursday, September 10, 2009

Grassroots Part 2: Twitter Ceiling

Grassroots Part 2

Today we are averaging about 50 hits per day on Myspace. I ran into a stump as we added on Twitter, some of you know this however I will log it so that others reading this and are new to the game will avoid the pot hole. We added over 2,000 tweeps to our follow list and hit a twitter ceiling. Apparently you cannot follow an unlimited amount of people, I’d say to avoid spammers. There for now we have to go in and remove those that are not following us. When you hit the follow ceiling from my research is that you have to do one of two things. 1. Increase your following to almost equal the amount of people you follow or 2. Decrease your following in order send more invites. We choose the second option.

All are mainstream media outlets are connected in one way or another. If you go to Facebook you will see twitter, twitter points to Myspace and automatically changes Facebook status, Myspace has a twitter window. This blog pushes info to my personal Facebook. This is key in handling your accounts.

The band (Intake – www.myspace.com/intakeisgood) was instructed to retweet (RT) all the tweets I send out. They were to also connect their twitter to Facebook and have the twitter window on myspace as well. If you would like specific instructions please email me directly and I’ll be glad to send you specific instructions on how to do this (christian@c-factoryproductions.com). We all send out the same information and cover more fans.

In the next couple of months, we will be talking about promotional ideas and marketing techniques that may help you out. Subscribe to this blog and share your comments.

Monday, September 7, 2009

Grassroots Part I

The experiment is in Phase I. I have been reading a lot of marketing books, which I’m putting to the test. We had 22 followers on twitter and in two days have grown to 180 followers. In two days we received 200 hits on the Intake Myspace.

Things to be noted
I am currently working on covering ALL online corners. Creating pathways to draw individuals that believe in independent music and supporting indie bands. We have identified who our focal audiences are and are targeting them via different streams as Twitter, Facebook, Myspace, Youtube, blogs, Wikipedia , and websites. Identities are being created in all of all of these mediums.

We believe that being part of a large record label for bands is an OPTION not the answer. I am not saying that it is good or bad to be part of a major label, however I am saying that more hands that dip in the cookie jar, the faster the cookies will deplete and less to go around (no seconds, sorry). Meaning if you know how to use your online tools to work for you to communicate to your audiences, you can get your music out and people will listen. If you have a GREAT SOUND, who will not want to listen and tell others of your music? If you choose to be part of a larger record label, awesome. For those who want to do it yourself, hop on the train with us and follow our journey and share your experiences with us as well! To see all that we do on Twitter, Myspace, and Facebook, add Intake to your list of followers and friends.

Twitter: Intakemusic
Myspace.com/intakeisgood
Facebook: Search: Intake

A little more on C Records and the industry
The industry categorizes artists into three types, A, B, and C artist. An ‘A’ artist is one that is established, tours, when paired with another A list artist or tour they fill stadiums, i.e. Muse, U2, Coldplay, etc. A ‘B’ list artist is one that is growing their fan base, fills decent size centers, large venues, and theaters, i.e. MGMT, Imogen Heap, or Mute Math.
However a ‘C’ artist is one that no one knows but maybe their local scene. The ‘C’ in our company stands for various things, however after hearing about the artist category lists, Intake is definitely in the ‘C’ category and perfect for the label name.

Our plan is to take a ‘C’ list artist worldwide.

Friday, September 4, 2009

The CRecords Experiment

This is a little history about myself in a nutshell. I am a normal individual raised in a small border town in Texas (Del Rio). I currently reside in Dallas, TX, and was born in San Jose, CA. I've been in music since I was six (most of my family plays/sing to a certain degree) and have always been around live bands, orchestras, the education circuit and the "popular" circuit. By "popular" I mean what plays on the radio waves.

I play the guitar, bass, violin, and piano, and my main instrument is voice. I am currently finishing my Jazz Studies Vocal Performance degree at the University of Texas in Arlington, and have also acquired an Acting/Theater/Television Associates of Fine Arts Degree. I founded my own music production company in 2002 called C-Factory Productions, which is now branching out to become a record label named CRecords. About a year ago I teamed up with two great friends, Jonathon Camacho and his brother Oscar. We three are known as C-Factory Productions/CRecords.

Jonathon has a BA degree in Music Composition from the University of North Texas and Oscar has his Assoc. of Arts Degree in Recording and Engineering. Jon (Jonathon) and I both work with Linda Septien at Septien Entertainment Group (SEG) the vocal school featured in the book The Talent Code by Daniel Coyle (Which if you haven't read you should because it is an amazing compilation of EXTREMELY useful information for all types of talent from music, acting, sports, & mathematicians!!!) Linda Septien vocal coaches(ed) Stars such as Demi Lovato, Beyonce, Jessica Simpson, Hunter Parish.

C-Factory Started in my living room where I produced several bands then went to Jonathon's house, where we produced more. Now we are located in Dallas, TX on Dyer Street, a block and a half north of Mockingbird Station. This first blog is simply an introduction, so that you as a listener/reader, band member, promoter, manager, whatever your place in this industry can see that we are normal people, that have other jobs/school, in order to be able to ride this wave. We love and respect music immensely and we hope to spread not only our musical message but also the amazing journey we have been on.

In the future blogs I will be sharing experiences and information I have and am acquiring along the way that may help you with your journey. I will share studio experiences, marketing experiments, contests, music, websites, procedures, and company names in the industry that may help you further yours projects, and other nuggets that may be beneficial to you as well.

The only thing I ask of you is please share knowledge. Share on this blog about your blogs, your music, your experiences, and other information as well and share this information blog with others you might think will benefit. This is called the CRecords Experiment!!!

follow me on twitter: @chrischavarria
follow intake: @intakemusic
my myspace: myspace.com/christianchavarria
c-factory myspace: myspace.com/cfactorymusic
Intake myspace: myspace.com/intakeisgood